Hall of Honor Communications Awards

Sponsored by:

K&K Insurance

For over 60 years, K&K Insurance has been recognized as the leading provider of sports, leisure and entertainment insurance products. As one of the largest Managing General Underwriters in the United States, we perform a variety of traditional insurance company functions on behalf of the insurance companies we represent, allowing us to provide exceptional service in: program development; sales & marketing; underwriting; policy issuance & administration; loss control; and claims.

Eligibility and Purpose: Only entries from Fair members in good standing with the IAFE are eligible to participate in the awards program. The purpose of this competition is to improve the advertising and publicity programs of fairs and to provide recognition for those fairs doing an outstanding job.

Fair Divisions:(Based upon 2023 reported attendance)

Division 1 — Fairs with attendance of up to 100,000

Division 2 — Fairs with attendance of 100,001 to 250,000

Division 3 — Fairs with attendance of 250,001 to 500,000

Division 4 — Fairs with attendance of 500,001 to 1 million

Division 5 — Fairs with attendance of over 1 million

 If your fair changed division from 2023 contest, please let Anna Wilson know immediately at annaw@fairsandexpos.com so she can adjust your division so your entries are correctly entered. 

Judging:

● In addition to the Marketing Committee, media and ad agency representatives, and other qualified individuals may judge these entries. This is left to the IAFE’s discretion.

● Online judging only – October 3-10, 2024

● At the judges’ discretion, entries may be moved to more suitable categories if the Fair has not already submitted a qualifying entry into the proposed category

● Disqualifications are left to the discretion of the judging panel

● Criteria: is the advertising – motivational; informative; indicative of creative excellence; appropriate to activities, audience and media used; utilizing a central theme; indicative of production excellence.

o All entries will be judged on a 100-point scale.

Awards:

(a) Category Winners – First-place entries will receive a plaque; second and third place entries will be able to download a certificate. 

(b) Judges’ Creative Award – Judges may select, from any entry submitted, a Judges’ Creative Award. The item shows creativity, originality, innovation, and superiority to all other entries. The idea or concept should be one that may be replicated (in a larger or smaller format) by any fair, show, exhibition or exposition. Disqualified entries do not qualify for consideration of the Judges' Creative Award. Does not have to come from a first-place category entry. Can not be a best marketing campaign. 

(c) Convention- All qualified entries are welcome to bring their entry to the IAFE Convention in Phoenix in December. If you would like to ship your entry, if you cannot attend convention, it must be at the IAFE office prior to November 1. (Disqualified entries not eligible.)

*Judges’ discretion will apply in special circumstances.

Online submission procedure:

1. Visit the website www.iafecontest.com

2. Log in and click "My Submissions”

3. Submit your entries – include any necessary form and/or supporting documentation

4. Click "Submit” Procedures (What, When, and How to Enter):

You MUST:

1. Verify entries in each category were a strategy utilized in or an event that took place during the 2023 or 2024 fair, exposition, or exhibition.

2. Submit all entries online at www.iafecontest.com

3. Enter a DIFFERENT concept, idea, method, etc. for each category.

4. Only submit ONE entry per category, unless otherwise noted.

5. Ensure your entries are submitted by the deadline: October 1, 2024.

6. Provide a translation script for all entries not in English.

7. Include fillable forms and/or captions when required

8. All photos must be submitted in a .jpeg or .jpg format. 

9. The IAFE monitors the contest awards and tries to identify incomplete entries; however, the responsibility lies with the submitting organization to ensure their entry is complete. After the contest deadline, the IAFE, and/or committee member will not contact an organization to make revisions or additions to an entry. The judges may move an entry from one category to another within the same contest. Entries will not be moved from one contest to another (i.e. Agriculture contest to Competitive Exhibits contest.)

Do NOT:

1. Do NOT enter category winners (1st, 2nd or 3rd) from previous IAFE Hall of Honor Communications Awards

ENTRY DEADLINE: OCTOBER 1, 2024

Questions? Feel free to contact the IAFE office at 800-516-0313.

Television Commercial

Submission Rules

Radio

Submission Rules

Single-Sided, Flat Promotional Piece

Download Form Here.

Examples: newspaper ad, magazine ad, banner, window clings, etc. 

Submission Rules

Must include:

Double-Sided, Multi-Page, or Folded Promotional Piece

Download form here. 

Examples: brochure, daily guide, booklet, event day sheets, brochure rack ad, table tents, etc. 

Submission Rules

Promotional/Advertising Poster

Download Form Here 

Examples: annual campaign/theme poster, entertainment line-up poster, promotional poster, call to action poster, etc.

Submission Rules

 Must include:

Souvenirs and Commemorative Items

Examples: t-shirt, cup, socks, commemorative poster, etc.

Submission Rules

 Rules:

Miscellaneous Marketing

Download form here. 

UNIQUE IDEAS ONLY! 

May be from before or during Fair. Each organization may submit TWO ENTRIES into this category. Enter them as two completely different entries on the IAFE Contest website, not within the same submission. Both entries are eligible for placing. 

Submission Rules

Must include:

Promotional Advertising: Outdoor

Examples: billboard (including digital), bus shelter, yard sign, car wrap, outdoor banner, etc.

Submission Rules

Must include:

o  Artwork copy (proof) (The purpose of this is to be judged.)

o  Photo of billboard/signage on location (no photoshopped/mock-ups allowed) (The purpose of submitting this is to show the piece was actually displayed.)

- Limit of three photos (one photo is acceptable, but if two photos are needed for a three-dimensional item like a bus shelter or bus wrap, that is also acceptable)

Online advertisement

Download form here.

Examples: web banner, app advertisement, social media ad, etc.

Submission Rules

Must include:

o  Fillable form

o  Digital Proof in PDF or JPG format. (The purpose of this is to be judged.)

o  Actual screenshot in PDF or JPG format (showing surrounding editorial and/or actual item in location) (The purpose of submitting this is show the ad was actually displayed.) No photoshopped/mock-ups allowed. 

Social Media

Download form here.

Must be a "Targeted Campaign” (i.e. Ticket Tuesday, Concert Announcements, etc.). May be over multiple platforms. No minimum or maximum number of posts required but must fit within the page limit.

Submission Rules

Must include:

o  Screenshots and any supporting documentation

    - Limit: 4 pages

o   Fillable form

Entries CANNOT include the following:

●     Social media videos – those should be entered in category 1B

●     Items that fit the qualifications of another category

Best Marketing Campaign

Download Form Here.

View layout sample here: https://iafe.s3.amazonaws.com/contest/2022/Best+Marketing+Campaign%2C+sample+format.pdf

Submission Rules

Rules:

• Judging Criteria: In addition to previously mentioned criteria, this category will also be judged on continuity of theme and results. A scoring weight will be placed on the synopsis; accounting for 25% of the total score.
• Winning display: Winners in the Best Marketing Campaign category may be provided a table at the 2024 IAFE Annual Convention to display marketing collateral and materials. 

Digital Advertising Video (social media, pre-roll, etc.)

 Download Form Here.

Submission Rules